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 Generative AI is a type of artificial intelligence that can take human inputs and create something entirely new, like art, writing, video, or audio 

 Thanks to AI, the days of generic emails and LinkedIn messages are over. Now, salespeople can leverage AI tools to write the perfect prospecting message. 

 Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals.